Archer Kemp posted an update 4 weeks ago
Regardless of whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, best of luck must be well packaged. The kind of packaging most suitable into a product depends on many factors including cost of the item, perceived value, size, fragility, life-span etc. Thus, there are a number of materials you can use to package a product or service for example paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
Why do you may need Packaging? The most obvious need to package a product or service carefully, is always to protect it whilst it moves from the factory floor on the stores and after that to the customer’s house. However, this is simply not the one need to concentrate on packaging. Packaging plays an important role in a customer’s making decisions process. How an method is packaged is the first interaction many shoppers have with the product and hence this plays an important role in developing a first impression. A highly packaged product speaks of care about detail and helps build have confidence in a brand name.
Packaging can also be important from the marketing perspective. For the reason that even though the product itself may offer limited space for branding, a carton or sleeve allows a significantly larger space for branding thus making the brand name more visible. In relation to wholesale packaging, cartons are generally left plain. However, it’s still possible to brand the cartons by making use of printed carton tape.
Choosing the correct Packaging Material? A bad packaging can convey a customer over product. The initial step to packing a product would be to select the best material. There are numerous factors that need considering when deciding on packaging materials. Such as:
Form of Product- While dry groceries must be packed in such a way in order to be visible to customers and yet shielded from natural elements; product visibility makes no difference when packing hardware items or machine parts. Additional product characteristics to make note of are sensitivity to light and moisture, life-span and a reaction to other materials.
Price of the Product- The cost of packaging something must be in direct relation to its the cost of the product and should not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine must be packed in boxes with cushion packaging.
The way the items are to be shipped- To some extent wholesale packaging also plays a role in selecting the proper material for retail packaging. By way of example, when the items are destined to be packed in the larger carton, puncture resistance is very little high priority. However, if your items are gonna be stacked over a pallet, it is a ingredient that should be considered.
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